If not Now, When?
Excuses, excuses. There is never a "good time" to do anything, if you really want to find an excuse not to do something. This is what passed through my head when I was contemplating my adventure.
Our Story
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
Next Steps...
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.